Walky is a young startup with a mission to help people become more active and increase awareness about sustainability. Walky approached This Might Work to help shape a first version of their mobile app.
During a define-track the goal was to better understand the wants and needs of the users. Based on this understanding, we clearly stated the value proposition of the mobile app and what features should be in the first version of the app.
During a one-day co-creation workshop, we first created persona’s to help us understand users’ attitudes and goals. We were able to define two distinct groups, two customer segments to target. With our persona’s in hand, we created a value proposition canvas for each one. This helps us understand the jobs-to-be-done, pains and gains a user might experience.
Once we completed the value proposition canvas for each persona’s we brainstormed on what features might create gains, or relieve pains we identified earlier. This helps us decide which features are valuable and which ones are not and how to prioritize them. As a final step, we shaped several MVP alternatives for Walky.
"The end-result perfectly reflected the norms and values we stand for: sustainability, user-friendliness en having a real impact."
Bart Windey, Walky
Going the extra mile, we designed concept screens for the mobile app. For a young startup such as Walky, this is immensely useful too easily communicate their vision.
At the end of this define track, Walky had a clear view of their customer segments and value proposition. The MVP alternatives will provide a great guide for implementing their concept soon.